VMware, so as to attract more Small and medium sized enterprises, has recently minimized its deal registration verge to facilitate maximum partners that look forward to the space to publicize the advantages of virtualization.
VMware’s Advantage Plus deal registration program is now offering a deal size of $6000 which was previously $10000. A senior director of partner strategy at VMware, Colleen Kapase, in an interview with CRN stated that VMware is particularly targeting companies that have employees number between 250 and 500.
Last week, Kapase said in a statement, “There is still a huge opportunity here in terms of the penetration of virtualization,” he continued, “There are customers just dipping their toes in the water, and the deal registration changes are aimed at these types of organizations.”
According to Kapase, as VMware has started emphasizing more on SMB space, it is giving more time to partner effectiveness. VMware’s vSphere Acceleration Kit, whose price begins at the range of $17,000 plus for as more as six processors, and is meant for the use of customers that have ten servers, clearly signals that VMware is seriously thinking about the space.
Kapase also said that VMware has also increased the limits for Advantage Plus deals to $650,000, facilitating the partners in the Enterprises and Premier program stages to gather further awards from greater client engagements. Small scaled partners that have limited technical resources are not capable of getting financial awards present in the programs; however they are honored by being labeled as partner in the deal.
She further told CRN, “We think this does help profitability in deals with partners that have some technical training,”
In the month of October, VMware released the Enterprise Purchasing Program that allows the customers to obtain tokens and cash them for the product licenses of VMware and support and continuation services all over the three years agreement. The minimum deal size of the EPP program is $250,000.